eXciteOSA (USA)
Logo Design, Website Design & Digital Display Boards
eXciteOSA® is the world’s first daytime therapy designed to strengthen weak tongue muscles, a key factor in sleep apnea and snoring. This innovative treatment is delivered through a mouthpiece worn for just 20 minutes a day and is easily controlled via a smartphone.
The challenge was to create a logo that would disrupt the sleep market while bridging the gap between clinicians and consumer-based patients. The design needed to be both clinical and approachable, while also being positioned as a connected technology product.
Website Improvements
I was tasked with making several improvements to the USA website, including redesigning the website homepage, improving user journeys, and creating three new pages to help educate website visitors on 'How it Works', 'The Therapy Journey', and 'The Science'.
Working closely with the client's E-Channel Manager and Marketing Manager I produced a series of wireframes and developed them into final designs.
Website Improvements
I developed a series of elements to be used across the site including three new pages, 'How it works', 'The Therapy Journey', 'The Science' and campaign landing pages.
Digital Display Boards
The client reached out to me requiring urgent digital display boards. Using screenshots from already existing video footage, I created a storyboard concept. With almost immediate signoff, I swiftly moved to set the final artwork and contracted a video editor to bring the ads to life.
